Meet Brian

Hi, I’m Brian and I offer just one service: I help you and your business make more money either by getting you new customers, or by selling more stuff to existing customers. Now, if you end up liking what you are about to read, take a moment to tell me about your business goals by clicking the button above and filling out my form. I’ll get back to you if I think we are a good fit.

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I treat every business I help as if it were my own and I’m constantly focused on your return on investment. So, I’m not going to sit around doing fluff cookie-cutter bullshit marketing like posting nice pictures to Facebook that get 5 likes and expect to get paid for it. I’m going to aggressively experiment until I find a profitable strategy for your business and then once we find what actually gets you more customers, we put more money into it. This may sound like common sense, but many businesses and marketing agencies do not follow this line of thought. 

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Now, if I think I can’t make you more money and get you more customers, I’m going to tell you up front before we start anything, to save us both the time and headache. I’m also going to be straightforward with you and tell you that there have been some businesses I was not able to help. In those cases, I fired myself. I want to be an asset for your business, not a liability.

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If you’re still reading, I want to let you know that despite my blunt tone in the paragraphs above, I’m actually very easy to work with. I will listen to you and understand your business and your relationship with customers to deliver the best results possible. I will be available whenever you need me or want to bounce an idea off me. The reason I’m blunt is because I want to deliver actual results, not just talk. In the marketing world and the business world at large, people will get lost in a sea of trends and business-speak. They start saying and repeating words they think sound smart or they get excited about the latest special “something”, convinced that it’s the ultimate solution.

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I don’t like hearing all that noise because it distracts from the only real point of marketing:

Acquiring new customers profitably.

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It doesn’t matter how fancy your new technology is, or how cutting edge the business strategies you're using are, If you are losing money doing marketing, then it’s not working.

That’s that.

 

From my experience, successful marketing comes from a combination of two on-going processes:

Discovering what makes your business special and the values you stand for. We can call this your “brand”. It’s constantly evolving as you continue to exist.
Experimenting with the way we communicate that brand to people. What words, pictures, videos and other stuff will we use to describe your brand? In what mediums will we communicate this message? Facebook? Google? TV? Radio? Yelling out the window to people passing by?

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Now this is just how I think about it. It comes from the assumption that nobody really knows the “best” way to conduct marketing for their business. The people that do know the “best” way already made it happen and are filthy rich. So this is why I pose to you that marketing is an on-going process of discovery and experimenting. We have to figure out your best message that resonates with potential customers and get that message out to your potential customers for as cheaply as possible.

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Once again, I’m actually a pretty easy-going person. I know what you read might come off as kind of plain-spoken and direct, but It’s because I take your time and the profitability of my services seriously. I don’t like messing around when it comes to other people’s businesses and money.

Thanks for taking the time to read this! If you are interested in working with me, click the button at the top of the page and tell me about your business goals. If I think we’re a good fit, I’ll let you know.